Experience Color Like Never Before
The Hisense UR9 Series brings RGB MiniLED (Powered by Chromagic Technology) to a new premium lineup — generating pure red, green, and blue light individually instead of filtering it from a traditional backlight. Unlike TVs that chase brightness and dimming zones, this approach delivers likelike color so everything you watch is more true to life. Every detail shines through thanks to greater color purity, True 100% BT.2020 coverage, and Pantone Validated color accuracy. This innovative technology reduces blue light exposure by up to 50% while also delivering greater energy efficiency without compromising performance. The Hi-View AI Engine RGB automatically optimizes every frame which means you don't have to adjust settings. The Ultra-Low Reflection Obsidian Panel keeps deep blacks and vivid highlights clear in any lighting, while a Native 180Hz Refresh Rate ensures smooth, blur-free motion for sports and gaming. A 6.2.2 Multi-Channel Sound system tuned by Devialet rounds out the experience with powerful, immersive audio. The UR9 brings together Hisense's most advanced technologies for a next-generation home entertainment experience that looks more real, transforming an ordinary movie night into an extraordinary viewing party.


Truest color, exceptional contrast
Independent red, green, and blue Mini-LED light sources generate color directly rather than filtering white backlight. This dramatically improves color purity and contrast, producing deeper blacks, brighter highlights, and more precise shadow detail. From richly lit stadiums to dim cinematic scenes, images appear more dimensional and lifelike.

Our most powerful AI processor for color & brightness synergy
Advanced scene recognition analyzes every frame in real time, intelligently balancing brightness, contrast, and color temperature. The processor adapts to different content types — sports, movies, streaming, and gaming — maintaining clarity, realism, and natural depth without manual adjustments.

Dynamic sound fully surrounding you
Precision-tuned speakers create layered, multidirectional audio that fills the room with depth and accuracy. Dialogue remains clear while effects move naturally around and above you, bringing crowd atmosphere, cinematic scores, and gameplay action closer to a true theater experience.

Pure black, even in daylight
An advanced low-reflection surface minimizes glare from windows and lights while preserving deep contrast. Dark scenes retain detail and depth during daytime viewing, so you experience consistent picture quality regardless of room lighting conditions.

Every motion, ultra smooth
Ultra-high refresh performance keeps fast action crisp and responsive with reduced blur and lag. Rapid camera pans, competitive gameplay, and live sports maintain sharp detail, giving you smoother motion and more precise control.

Slim, seamless, and built to fit
A refined, minimalist chassis and ultra-clean profile integrate naturally into modern spaces. The design keeps visual attention on the screen while complementing both wall-mounted installations and premium furniture setups.

Pure black, even in daylight
An advanced low-reflection surface minimizes glare from windows and lights while preserving deep contrast. Dark scenes retain detail and depth during daytime viewing, so you experience consistent picture quality regardless of room lighting conditions.

Every motion, ultra smooth
Ultra-high refresh performance keeps fast action crisp and responsive with reduced blur and lag. Rapid camera pans, competitive gameplay, and live sports maintain sharp detail, giving you smoother motion and more precise control.

Slim, seamless, and built to fit
A refined, minimalist chassis and ultra-clean profile integrate naturally into modern spaces. The design keeps visual attention on the screen while complementing both wall-mounted installations and premium furniture setups.

Ready to buy?
See where you can order
Sign up for special deals, news, & important product information.
























