SUWANEE, GA  (Sep. 2, 2025) — Hisense, a leading brand in global consumer electronics and home appliances, continues to strengthen its leadership in premium display technology. According to the latest data from international market research firm Omdia, Hisense ranked number one worldwide in shipments of 100-inch and above TVs in the first half of 2025, capturing 58% global volume share. This milestone underlines Hisense’s long-term investment in large-screen innovations and its pivotal role in shaping the future of home entertainment.

To demonstrate its position at the forefront of display technology, Hisense will showcase its newest RGB-MiniLED technology at IFA 2025 in Berlin starting this week. The centerpiece of Hisense’s exhibit will be the company’s latest version of the world’s largest RGB-MiniLED TV, a striking 116-inch display that brings images to life with purer colors, exceptional brightness, and precise contrast, achieving 100% BT.2020 color gamut coverage for a truly lifelike viewing experience. Beyond the technical performance, Hisense’s RGB-MiniLED is designed to bring users closer to reality, transforming every viewing moment into an emotionally compelling experience.

RGB-MiniLED, along with other display technologies and AI-powered home appliances, will be the focus of Hisense's media event at IFA 2025. The event will take place on September 5, 2025, from 11 a.m. to 12 p.m. at the City Cube Berlin (Lower Level) under the theme Own the Moment.

Visitors to IFA can explore Hisense's full range of premium visual and smart home products at Hall 23a of Messe Berlin from September 5–9.

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About Hisense USA

Since 2001, Hisense USA Corporation, a subsidiary of Hisense Group, has been a leading provider of technology products, encompassing a diverse range of offerings such as televisions, Laser TVs and Cinemas, soundbars, refrigerators, ranges, dishwashers, and air conditioners. As the Official TV and Home Appliance Partner of the NBA and Official Partner of the FIFA Club World Cup 2025™, the company places maximum emphasis on performance, quality, and value, leading to remarkable industry growth and a reputation for producing reliable, award-winning products. According to Omdia, Hisense ranks No. 2 worldwide in total TV shipments (2022-2024) and No. 1 globally in the 100-inch and over TV segment (2023-Q12025). As the first official partner of the FIFA Club World Cup 2025™, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.

Media Contacts

Hisense USA PR

press.usa@hisense.com

Max Borges Agency for Hisense

HisenseHA@maxborgesagency.com