- Hisense
- Jul 15
- 2 min read
SUWANEE, GA (July 15, 2025) — Hisense, a global leader in consumer electronics and home appliances, announced that it has been recognized as the fastest growing global soundbar brand for five consecutive years from 2019–2024 based on sell-in volume, according to Futuresource Consulting. This accolade highlights Hisense’s commitment to audio innovation, accessible premium performance, and products that resonate with consumers worldwide.
Over the past five years, Hisense has cultivated a soundbar portfolio that caters to every listening preference and environment. For those seeking professional-grade clarity, the U Series immerses listeners in studio-caliber sound. The AX Series brings true Dolby Atmos immersion into the home with rich, multidimensional surround audio, while the HS Series deepens dialogue and bass to enhance every television moment.
Industry experts have validated Hisense’s rapid ascent. TechRadar hailed the AX5125H for its affordable yet impressive Dolby Atmos performance, and Japan’s VGP 2025 awarded the HS2000N the Gold Prize—underscoring Hisense’s winning mix of innovation, quality and value.
Now Hisense is elevating its Atmos soundbar performance to new heights with the introduction of the AX5140Q and AX3120Q. Both models feature Hi-Concerto technology which unifies sound processing between the Hisense TV and the soundbars, expanding the sound field to deliver a cohesive, cinema-style surround sound experience. With Game Pro, gamers dive into richly detailed soundscapes that make every in-game action—every explosion, footstep, and victory—feel truly epic. Meanwhile, EzPlay 3.0 empowers users to control sound modes directly through their TV remote, simplifying adjustments to audio and dialogue without the need for multiple remotes or menu dives.
Rolling out globally in the second half of the year, these new soundbar models from Hisense reinforce the brand’s mission to bring immersive, premium audio experiences to living rooms around the world.
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About Hisense USA
Since 2001, Hisense USA Corporation, a subsidiary of Hisense Group, has been a leading provider of technology products, encompassing a diverse range of offerings such as televisions, Laser TVs and Cinemas, soundbars, refrigerators, ranges, dishwashers, and air conditioners. As the Official TV and Home Appliance Partner of the NBA and Official Partner of the FIFA Club World Cup 2025™, the company places maximum emphasis on performance, quality, and value, leading to remarkable industry growth and a reputation for producing reliable, award-winning products. According to Omdia, Hisense ranks No. 2 worldwide in total TV shipments (2022-2024) and No. 1 globally in the 100-inch and over TV segment (2023-Q12025). As the first official partner of the FIFA Club World Cup 2025™, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.
Media Contacts
Hisense USA PR
Max Borges Agency for Hisense
