- Hisense
- Jul 18
- 2 min read
SUWANEE, GA (July 18, 2025) — Hisense, a global leader in consumer electronics and home appliances, has once again been named among the top 10 most global Chinese brands in the newly released Kantar BrandZ Chinese Global Brand Builders 2025, jointly published by Google and Kantar. Hisense ranks No. 8 overall, maintaining its position in the top 10 for the ninth consecutive year, and remains the highest-ranked TV brand on the list.
The BrandZ ranking evaluates Chinese brands’ global strength using a comprehensive methodology that considers financial performance, consumer perception, brand power, and international presence. Hisense’s sustained global momentum reflects its long-term investment in localized R&D, manufacturing, and marketing operations across multiple international markets — currently comprising 31 R&D centers, 36 industrial parks and production bases, and 64 overseas offices worldwide.
Hisense’s sports marketing strategy continues to be a key driver of its global brand equity. During UEFA EURO 2024™, the brand launched a multi-faceted video campaign that combined emotional storytelling with product integration. This campaign successfully engaged diverse audiences across sports, technology, and home entertainment sectors worldwide. And during FIFA Club World Cup™ 2025, Hisense further elevated its presence on the global sports stage. From stadium perimeter boards emblazoned with “Hisense 100'' TV, Global No.1” to immersive viewing experiences powered by its advanced ULED X and TriChroma Laser display technologies, the brand showcased both technological innovation and a consistent, global marketing narrative.
By combining cutting-edge product innovation with high-profile sports sponsorships, Hisense has established a robust model for global brand building. According to global market research firm Ipsos, Hisense’s overseas brand awareness grew from 30% in 2018 to 56% in 2024, demonstrating a significant increase in recognition and consumer trust internationally.
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About Hisense USA
Since 2001, Hisense USA Corporation, a subsidiary of Hisense Group, has been a leading provider of technology products, encompassing a diverse range of offerings such as televisions, Laser TVs and Cinemas, soundbars, refrigerators, ranges, dishwashers, and air conditioners. As the Official TV and Home Appliance Partner of the NBA and Official Partner of the FIFA Club World Cup 2025™, the company places maximum emphasis on performance, quality, and value, leading to remarkable industry growth and a reputation for producing reliable, award-winning products. According to Omdia, Hisense ranks No. 2 worldwide in total TV shipments (2022-2024) and No. 1 globally in the 100-inch and over TV segment (2023-Q12025). As the first official partner of the FIFA Club World Cup 2025™, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.
Media Contacts
Hisense USA PR
Max Borges Agency for Hisense
