Natural and real color
UR8's RGB MiniLED powered by Chromagic display technology builds color differently—using red, green and blue light individually to deliver natural and real color that looks closer to life. Sunsets look warm, skin tones look natural rather than processed, and viewing feels easier on your eyes. With True 100% BT.2020 color, colors stay consistent and true to the original content.
Our most powerful AI processor for color & brightness synergy
The Hi-View AI Engine RGB—our most powerful AI processor—works behind the scenes to perfectly balance color and brightness together—so every scene looks vivid, natural and exactly the way it was meant to be seen. It intelligently controls each of the up to nearly 15,000 individual RGB LEDs right at the source.
Every motion, ultra smooth
Fast action, sports, quick cuts—with native 180Hz performance, nothing blurs or stutters. Our advanced motion technology keeps every frame smooth and sharp so you never miss a detail, no matter how fast the action gets. The Native 180Hz panel — among the highest in the TV industry — combined with AI Smooth Motion and Motion Rate 720 delivers ultra-smooth motion with exceptional clarity.
Pure Black, Even In Daylight
Watch comfortably in any lighting environment. The Ultra-Low Reflection Obsidian Panel minimizes glare so bright rooms don’t interfere with your viewing. Dark scenes remain deep and detailed, while highlights stay clear—so you see the full picture without distraction.
Rich sound from all angles
Audio extends beyond the screen with clearer dialogue and added depth—enhancing everyday viewing. The built-in 2.1.2 multi-channel speaker system, tuned by Devialet, creates more dimensional sound with Dolby Atmos support.
Natural and real color originator
Chromagic Technology combines advanced RGB MiniLED precision, optical light control, and intelligent color tuning to deliver richer colors, balanced brightness, and lifelike detail across the entire screen—so everything you watch looks more natural, immersive, and true to life.
Pure Black, Even In Daylight
Watch comfortably in any lighting environment. The Ultra-Low Reflection Obsidian Panel minimizes glare so bright rooms don’t interfere with your viewing. Dark scenes remain deep and detailed, while highlights stay clear—so you see the full picture without distraction.
Rich sound from all angles
Audio extends beyond the screen with clearer dialogue and added depth—enhancing everyday viewing. The built-in 2.1.2 multi-channel speaker system, tuned by Devialet, creates more dimensional sound with Dolby Atmos support.
Natural and real color originator
Chromagic Technology combines advanced RGB MiniLED precision, optical light control, and intelligent color tuning to deliver richer colors, balanced brightness, and lifelike detail across the entire screen—so everything you watch looks more natural, immersive, and true to life.
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