- Hisense
- Sep 4
- 3 min read
Updated: Sep 15
SUWANEE, GA (Sep. 4, 2025) — Hisense, a leading brand in global consumer electronics and home appliances, will present a full lineup of smart innovations at IFA 2025. From next-generation displays and laser projectors to AI-driven home appliances, Hisense will demonstrate how its cutting-edge AI Your Life technologies are transforming entertainment and daily routines, creating seamless, personalized, and interactive experiences throughout the home.
Hisense will highlight its most advanced display technologies, led by the 116-inch RGB-MiniLED UX TV. This TV, which uses Hisense's proprietary RGB-MiniLED technology, delivers exceptional picture quality with incredibly deep blacks and vivid colors. It can reach a peak brightness of up to 8,000 nits to ensure stunning visuals. The Hi-View AI Engine X further enhances the viewing experience by optimizing every frame in real time, controlling light and color for lifelike clarity and smooth gradations.
For a cinematic experience on an even grander scale, Hisense will showcase its expanded TriChroma Laser Cinema solutions. The new L9Q model can project an image up to 200 inches, supports IMAX Enhanced, and maintains a vibrant picture even in bright rooms. For a versatile home theater setup, the Laser Mini Projector C2 Ultra offers an impressive 300-inch projection with ultra-low latency, making it perfect for both movies and gaming.
Hisense's appliance lineup will be led by its PureFlat Smart Series refrigerator featuring a 21-inch interactive screen that elevates the kitchen experience. Features include Super Cooling for instantly chilling food and drinks and Interactive Creativity for displaying photos and generating AI art. The Kitchen AI function can plan meals, create personalized recipes, and even provide voice-guided cocktail instructions. As an Entertainment Hub, the screen can stream content from VIDAA and mirror live games from a phone, allowing users to stay entertained while they cook or clean.
The U8 S Pro Air Conditioner, a Red Dot Award winner known for its blend of intelligent features and modern design, will also make an appearance at IFA 2025. This AC with HI-SENSOR tracks presence and movement, automatically adjusting airflow, temperature, and humidity. With a built-in AI voice assistant that recognizes 18 voice commands, users can control their comfort with ease. The air conditioner also includes a HI-NANO ion system for air purification and a 90° rotating louver with Coanda airflow for even circulation.
At the heart of Hisense’s smart ecosystem is the ConnectLife AI platform, which seamlessly links all devices. Making its debut at IFA will be ConnectLife AI Agent which powers specialized functions like AI Cooking Agent for personalized meals and AI Laundry Agent for optimized washing cycles. The platform also integrates IntelliSense sensors to help with efficient energy management. Together, these technologies work in the background to improve daily routines, enhancing home comfort, health, and sustainability.
At IFA 2025, Hisense will share its vision for how AI can anticipate and respond to human needs. By combining its leadership in display and laser technologies with a new generation of smart home appliances, Hisense aims to empower people to live more freely and comfortably, helping them own every moment at home.
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About Hisense USA
Since 2001, Hisense USA Corporation, a subsidiary of Hisense Group, has been a leading provider of technology products, encompassing a diverse range of offerings such as televisions, Laser TVs and Cinemas, soundbars, refrigerators, ranges, dishwashers, and air conditioners. As the Official TV and Home Appliance Partner of the NBA and Official Partner of the FIFA Club World Cup 2025™, the company places maximum emphasis on performance, quality, and value, leading to remarkable industry growth and a reputation for producing reliable, award-winning products. According to Omdia, Hisense ranks No. 2 worldwide in total TV shipments (2022-2024) and No. 1 globally in the 100-inch and over TV segment (2023-June 2025). As the first official partner of the FIFA Club World Cup 2025™, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.
Media Contacts
Hisense USA PR
Max Borges Agency for Hisense
