SUWANEE, GA (June 15, 2025) — Hisense, a leading brand in global consumer electronics and home appliances, celebrates the opening of the FIFA Club World Cup 2025™ as an Official Partner, reinforcing its long-standing commitment to global sports. For Hisense, every match is not just a competition, but an opportunity to inspire, connect, and lead through technology.

As an Official Sponsor of the FIFA World Cup™ in 2018 and 2022, and Official Partner of UEFA EURO 2016™, 2020™, and 2024™, Hisense continues to strengthen its association with the world’s most prestigious tournaments. The brand has further expanded its influence through high-profile partnerships in other fields, including the PSG, NBA (North America), NRL (within Australia), Real Madrid (MEA & Spain), NASCAR (USA), Red Bull Racing in Formula 1, and leading organizations in esports and football.

For fans watching from home, Hisense is redefining the matchday experience. According to Omdia, Hisense has led the global market for 100-inch and above TVs with a 56.7% volume share in 2023, 2024, and Q1 2025, delivering ultra-large screens that recreate the stadium atmosphere in living rooms worldwide. Every pass, goal, and celebration come to life with immersive clarity, making fans feel part of the action.

Looking ahead, Hisense will continue to focus on how its innovative display and audio technologies can enhance the viewing experience for sports fans globally. By refining its offerings and exploring new entertainment platforms, Hisense aims to deepen the immersive quality of major sporting events, allowing viewers to truly "Own the Moment" from their homes. This commitment aligns with Hisense's ongoing mission to enrich lives through technological advancements.

Through its powerful synergy of sports partnerships and display innovation, Hisense continues to help fans everywhere “Own the Moment” and enjoy the excitement of competition—wherever they are.

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About Hisense USA

Since 2001, Hisense USA Corporation, a subsidiary of Hisense Group, has been a leading provider of technology products, encompassing a diverse range of offerings such as televisions, Laser TVs and Cinemas, soundbars, refrigerators, ranges, dishwashers, and air conditioners. As the Official TV and Home Appliance Partner of the NBA and Official Partner of the FIFA Club World Cup 2025™, the company places maximum emphasis on performance, quality, and value, leading to remarkable industry growth and a reputation for producing reliable, award-winning products. According to Omdia, Hisense ranks No. 2 worldwide in total TV shipments (2022-2024) and No. 1 globally in the 100-inch and over TV segment (2023-Q12025). As the first official partner of the FIFA Club World Cup 2025™, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.

Media Contacts

Hisense USA PR

press.usa@hisense.com

Max Borges Agency for Hisense

HisenseHA@maxborgesagency.com