Suwanee, Georgia (June 21, 2024) – Hisense, a leading global home appliance and consumer electronics brand ranked No. 2 globally for TV shipments from 2022 to Q1 2024, steps into the spotlight in a new ambassador video. The brand has partnered with its Global Ambassadors Iker Casillas and Manuel Neuer to celebrate providing fans with the ultimate UEFA EURO 2024™ gaming watching experiences.

As official partner of UEFA EURO 2024™, Hisense recently launched its BEYOND GLORY campaign, appointing the two renowned goalkeepers as Hisense Global Campaign Ambassadors. The campaign celebrates the relentless pursuit of excellence shared by footballers aiming for EURO 2024™ honors, while highlighting Hisense’s commitment to pushing boundaries in the consumer electronics and home appliance industries.

Both iconic goalkeepers represent absolute dependability in helping ensure their teams’ success, just as Hisense strives in its commitment to succeed in improving the lives of our customers with innovative dependable technology.

The campaign marks the third consecutive UEFA European Championship™ that Hisense has partnered with, providing an important opportunity to continue to connect the Hisense brand with consumers around the world. This year, UEFA has granted exclusive rights to Hisense as official VAR screen provider for UEFA EURO 2024™.