- Hisense
- Jul 8
- 2 min read
SUWANEE, GA (July 8, 2025) — Hisense, a leading global brand in consumer electronics and home appliances, continues to showcase its cutting-edge display technology on the world’s biggest sports stages. During the FIFA Club World Cup 2025™, Hisense’s state-of-the-art screens are featured in the Video Assistant Referee (VAR) room at the International Broadcast Center (IBC), providing a stunningly sharp and immersive view of every match.
The VAR system demands extremely high standards for display performance, including ultra-high resolution, color accuracy, and real-time responsiveness. Hisense’s advanced screen technology delivers the clarity and precision required, ensuring that every detail of every play is visible with unmatched fidelity.
This marks the first time that FIFA has granted exclusive VAR screen branding rights to a partner, underscoring Hisense’s growing influence as a trusted provider of professional display solutions for elite-level sport.
Beyond the control room, Hisense branding is also prominently featured inside the stadium—from dynamic LED perimeter boards to giant jumbotrons—showcasing bold messages such as “HISENSE 100" TV, GLOBAL No.1” and “#RGB-MiniLED TV”. These messages reinforce Hisense’s commitment to technological excellence and global leadership—highlighting flagship innovations such as 100-inch TVs, and cutting-edge RGB-MiniLED displays on a world stage.
As global audiences tune in to witness the action, Hisense proudly continues its mission to enhance the viewing experience—on the pitch, in the VAR room, and at home. With its display innovations at the heart of the game, Hisense empowers everyone to truly Own the Moment.
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About Hisense USA
Since 2001, Hisense USA Corporation, a subsidiary of Hisense Group, has been a leading provider of technology products, encompassing a diverse range of offerings such as televisions, Laser TVs and Cinemas, soundbars, refrigerators, ranges, dishwashers, and air conditioners. As the Official TV and Home Appliance Partner of the NBA and Official Partner of the FIFA Club World Cup 2025™, the company places maximum emphasis on performance, quality, and value, leading to remarkable industry growth and a reputation for producing reliable, award-winning products. According to Omdia, Hisense ranks No. 2 worldwide in total TV shipments (2022-2024) and No. 1 globally in the 100-inch and over TV segment (2023-Q12025). As the first official partner of the FIFA Club World Cup 2025™, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.
Media Contacts
Hisense USA PR
Max Borges Agency for Hisense
