DATA PROTECTION POLICY
(Effective Date: April 30, 2023)
The Data Protection Policy set forth below (the “Data Protection Policy”) applies to your use of the Device, Application(s), Site, and any Smart Services (collectively, including the Device, Applications, and Smart Services, the “Services”) accessible through the Device. This Data Protection Policy is provided by Hisense International Co., Ltd (hereinafter referred to as “we”, “us” or “ours”).
The entity responsible for processing your personal data pursuant to this Data Protection Policy is:
Hisense International Co., Ltd.
No. 218, Qianwangang Road, Economic and Technique Development Zone, Qingdao, China
E-mail: product.tv.info@gmail.com
EU representative for EEA residents:
VERDATA Datenschutz GmbH & Co. KG
Roemerstr. 12
D – 40476 Duesseldorf
Email: hisense.representative@verdata.eu
By using our Services, you understand and acknowledge that the collection and use of your Personal Data will be made in accordance with the Data Protection Policy. If you do not feel comfortable with any part of this Data Protection Policy, please discontinue the use of the Services or engage with us immediately.
Introduction
We are committed to protecting the privacy of all our users. The purpose of this Data Protection Policy is to inform you about the types of information we gather about you, how we may use that information, how we disclose it to third parties, and the rights and controls you have with respect to your personal information.
This Data Protection Policy applies to information about you that is collected by us as set forth herein.
This Data Protection Policy does not apply to information that you provide directly to, or is collected by, unaffiliated third parties whose Smart Services you access via the Device, which are controlled by such third parties and whose use may be governed by a separate privacy policy and/or terms of use (for example, a channel or Application operator that is unaffiliated to us). You should review the applicable privacy policy and/or terms of use of any third-party service providers whose Smart Services you access via the Services.
1. IMPORTANT DEFINITIONS
“Adequate Jurisdiction” means a jurisdiction that has been formally designated by the European Commission as providing an adequate level of protection for Personal Data.
“Application(s)” means an embeddable, downloadable, and/or executable software application owned by us or a third party and made available on the Device.
“Content” means all audio and visual elements and ideas offered by us or third parties, including but not limited to, data, movies, videos, photographs, software, games, designs, likenesses, artwork, images, music, sound, information, and other materials, tangible and intangible, including derivative works, on all media and formats, existing or in future.
“Controller” means the entity that decides how and why Personal Data are Processed.
“Data Protection Authority” or “Supervisory Authority” means an independent public authority that is legally tasked with overseeing compliance with applicable data protection laws.
“Device” means this Smart TV.
“EEA” means the European Economic Area.
“Materials” collectively means any Content, Submitted Content (where applicable and as further defined herein), messaging, blogging, chatting, social networking, information, advertising, and/or Internet links, etc., accessible or delivered through the Device.
“Personal Data” (used interchangeably with the term “Personal Information”) may refer to any information that identifies or makes an individual identifiable or, depending on as defined by the law applicable in your location. In the UK and EEA, Personal data shall mean any information relating to an identified or identifiable natural person. Only the definition that applies to your physical location will apply to you under this Data Protection Policy.
“Process”, “Processing” or “Processed” means anything that is done with any Personal Data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction.
“Sensitive Personal Data” means personal data about race or ethnicity, political opinions, religious or philosophical beliefs, trade union membership, physical or mental health, sexual life, any actual or alleged criminal offenses or penalties, national identification number, or any other information that may be deemed to be sensitive under applicable law. Other non-EU jurisdictions, such as Mexico, may define sensitive personal data more generally to include the following: photographs, national origins, or payment records (e.g., credit card numbers, expiration dates, and records of checks.)
“Site” means any website operated, or maintained, by us or on our behalf.
“Smart Services” means the access, procurement, disposal, sale, purchase, subscription, lease, rental, consultation, or other use of Materials, and all other types of services or functions typically available from the Internet, offered by us or by third parties, through Application(s).
“Submitted Content” means any Content submitted, uploaded, or posted by you, on behalf of you, or by other users, on or through your Device or the Smart Services.
2. WHAT DATA DO WE COLLECT
We collect Personal Data when you interact with our Services.
The types of Personal Data that we may collect about you include but are not limited to: information you provide to us, information collected automatically about your use of our Services, and information from third parties.
Information You Voluntarily Provide to Us: The Personal Data we collect on or through our Services may include:
(1) Data you provide: We may obtain your name, email address, mailing address, or other contact details when you provide it to us (e.g., where you contact customer service via email or telephone, register an account, submit a form through our Site, your Device, or newsletter signup).
(2) Relationship data: We may collect or obtain information in the ordinary course of our relationship with you (e.g., your contact information for technical support or fulfillment purposes, or if you purchase a product or service from us, including any Smart Service).
(3) Data you make public: We may collect or obtain your Personal Data that you choose to make public, including via social media (e.g., we may collect information from your social media profile(s), if you make a public post about us).
(4) Application data: We may collect or obtain your Personal Data when you download or use any Applications, including your user name, device ID, or other technical identifiers.
(5) Submitted Content: We may collect or obtain your Personal Data when you provide any Submitted Content.
(6) Site data: We may collect or obtain your Personal Data (including non-directly identifiable information, such as IP address, cookie IDs, and login information) when you visit any of our Sites or use any features or resources available on or through a Site.
(7) Registration details: We may collect or obtain your Personal Data when you use, or register to use, any Applications or Smart Services.
(8) Content and advertising information: If you choose to interact with any third-party Content or advertising in any Applications or Smart Services, we may receive Personal Data about you either directly or from the relevant third party providing that Application or Smart Service.
(9) Promotions and feedback: We may collect or obtain your Personal Data relating to your voluntary participation in a promotion or survey that we may ask you to complete for research purposes.
(10) Payment information: We, or service providers on our behalf, may collect payment card, transaction or financial account information, if you make a purchase online or sign up via order forms.
(11) Device permissions: We may collect information relating to your use of features on our Services that may ask you to grant us access to location information, photos, microphone, video camera, or media on your computer, mobile device, or other Device.
(12) Third-party information: We may collect information that you provide to us about others, such as the name or contact information of individuals with whom you would like to share one of our webpages or promotions. Please only share such information with us if you have obtained the permission of the other person to do so.
Information Collected Automatically: As you navigate through and interact with our Services, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:
(1) Activity and Usage Data: when you browse our Site, our systems automatically collect information such as your web request, Internet Protocol (“IP”) address, browser type, browser language, domain names, referring and exit pages and URLs, platform type, pages viewed and the order of these page views, the amount of time spent on particular pages, and the date and time of your request.
(2) Mobile Device Information: if you access the Services through a mobile device (e.g., a smart phone or a tablet), we may be able to identify the general location of your mobile device, your mobile device’s brand, model, operating system, resolution, screen size, system version, and mobile network information.
(3) Performance Data: information about your preferences to make your use of the Services more productive, via the use of cookies or similar tracking technologies.
Information from Third Parties: When you interact with our Services or accounts on a social media platform, we may collect the Personal Data that you or the platform make available to us on that page or account, including your social media account ID and/or user name associated with that social media service, your profile picture, email address or information about the people and groups you are connected to and how you interact with them, and any information you have made public in connection with that social media service.
The information we obtain depends on your privacy settings on the applicable social media service; we will comply with the privacy policies of the social media platform and we will only collect and store such Personal Data that we are permitted to collect by those social media platforms. When you access our Services through social media channels or when you connect our Services to social media services, you are authorizing us to collect, store, and use such information and content in accordance with this Data Protection Policy.
3. COOKIES AND OTHER TRACKING TECHNOLOGIES
Where applicable, we and our third-party service providers and partners may use cookies, embedded scripts, and other similar technologies (collectively, “Tracking Technologies”) to collect additional Personal Data automatically as you interact with the Services and to personalize your experience with our Services. |
Cookies.
Cookies are small web files that a site or its provider transfers to your device’s hard drive through your web browser that enables the site’s or provider’s system to recognize your browser and remember certain information. We use first-party and third-party cookies for the following purposes:
to make our Services function properly;
to improve our Services;
to make login to our Services easier (such as by remembering your user ID);
to recognize you when you return to our Services and to remember the information you have already provided;
to track your interaction with the Services;
to collect information about your activities over time and across third-party websites or other online services in order to deliver content and advertising tailored to your interests;
and to provide a secure browsing experience during your use of our Services.
We may place cookies from third-party service providers and partners who may use information about your visits to other websites to target advertisements for products and services available from us. We do not control the types of information collected and stored by these third-party cookies. You should check the third-party’s website for more information on how they use cookies. The following types of cookies are used on our Site:
Strictly Necessary Cookies. These cookies are essential because they enable you to use our Site as you reasonably expect. For example, strictly necessary cookies allow you to access secure areas on our Site and provided necessary security functions. Without these cookies, some Site features cannot be provided. This category of cookies is essential for our Site to work and so they cannot be disabled.
Functional or Preference Cookies. We use functional cookies to remember your choices so that we may tailor our Site to provide you with enhanced features and personalized content. For example, these cookies can be used to remember your name or preferences on our Site. While these cookies can be disabled, this may result in less functionality during your use of our Site.
Performance or Analytic Cookies. These cookies collect passive information about how you use our Site, including webpages you visit and links you click. We use the information collected by such cookies to improve and optimize our Site. You can disable these cookies.
Advertising or Targeting Cookies. These cookies are used to make advertising messages more relevant to you. They may perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting ads that are based on your inferred interests. Our third-party advertising partners may use these cookies to build a profile of your interests and deliver relevant ads on other sites. You may disable the use of these cookies as noted below.
Your Choices.
Your web browser may provide you with the option to refuse some or all browser cookies. You may also be able to remove cookies from your browser. You can exercise your preferences in relation to cookies served on our Site by taking the steps outlined below.
First-Party Cookies. You can use the browser with which you are viewing this Site to enable, disable, or delete cookies. To do this, follow the instructions provided by your browser (usually located within the “Help”, “Tools” or “Edit” settings). Please note, if you set your browser to disable cookies, you may not be able to access secure areas of the Site. Also, if you disable cookies, other parts of the Site may not work properly. You can find more information about how to change your browser cookie settings at http://www.allaboutcookies.org.
Third-Party Cookies. Many advertising companies that collect information for interest-based advertising are members of the Digital Advertising Alliance (DAA) or the Network Advertising Initiative (NAI), both of which maintain websites where people can opt out of interest-based advertising from their members. To opt-out of website interest-based advertising provided by each organization’s respective participating companies, visit the DAA’s opt-out portal available at http://optout.aboutads.info/, or visit the NAI’s opt-out portal available at http://optout.networkadvertising.org/?c=1.
Residents of the European Union may opt-out of online behavioral advertising served by the European Interactive Digital Advertising Alliance’s participating member organizations by visiting https://www.youronlinechoices.eu/.
To opt-out of data collection for interest-based advertising across mobile applications by participating companies, download the DAA’s AppChoices mobile application opt-out offering here: https://youradchoices.com/appchoices.
We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. In addition, most web browsers provide help pages relating to setting cookie preferences. More information may be found for the following browsers here:
Google Chrome: https://support.google.com/chrome/answer/95647
Internet Explorer: https://support.microsoft.com/en-us/topic/description-of-cookies-ad01aa7e-66c9-8ab2-7898-6652c100999d
Mozilla Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
Safari (Desktop): https://support.apple.com/en-us/guide/safari/sfri11471/mac
Android Browser: https://support.google.com/nexus/answer/54068?visit_id=638035184398113524-4063500978&hl=en&rd=1
Opera Mobile: https://help.opera.com/en/mobile/android/#privacy
Other Tracking Technologies.
To see how our Site is performing, we sometimes use conversion beacons, tags, scripts and pixels, which fire a short line of code to tell us when you have clicked on a particular button or reached a particular page. We also use these tracking technologies to analyze usage patterns of our Services. The use of these technologies allows us to record that a particular device, browser, or application has visited a particular webpage.
Cross-Device Use.
We and our third-party service providers may use the information that we collect about you (whether directly from our Site, from our mobile applications, through your device(s), from a third party, or via your use of Services through your Device, such as Enhanced Viewing Service) to help us and our third party service providers identify other devices that you use (e.g., a mobile phone, tablet, other computer, etc.). We and our third-party service providers may also use the cross-device use and other information we learn about you to serve targeted advertising on your devices and send you emails. To opt-out of cross-device advertising, you may disable or opt-out of personalized advertising at any time via opting out of advertising cookies on our website or by disabling personalized advertising via your Device. Please note that your opt-out will be specific to the web browser, app, or device from which you accessed the opt-out. If you use multiple devices or web browsers, you will need to opt-out each browser or device that you use.
Do Not Track.
Because uniform standards for “Do Not Track” signals have not been adopted, our Site does not currently process or respond to “DNT” signals.
4. HOW WE USE YOUR PERSONAL DATA
We will only use your Personal Data as described in this Data Protection Policy or as disclosed to you prior to such processing taking place. The purposes for which we may use your Personal Data include:
(1) Provision of Services to you: providing Sites, Applications and Smart Services to you; registering your account on your Device; providing you with other products and services that you have requested; providing you with promotional items at your request; and communicating with you in relation to those products and services; operating and managing Sites, Applications and Smart Services; providing Content to you; displaying advertising and other information to you; communicating and interacting with you via Sites, Applications and Smart Services; and notifying you of changes to any Sites, Applications and Smart Services.
(2) Operation of the Device: providing and maintaining services in connection with the Device; administering the Device (including Processing any searches or requests for certain Materials, recommending Materials, providing blogs, open forums, discussion pages or personalized features).
(3) Maintain legal and regulatory compliance: our Services are subject to certain laws and regulations which may require us to process your personal information. For example, we process your personal information to fulfill our business obligations, to manage risk as required under applicable laws and regulations, or to respond to requests by judicial process or governmental agency.
(4) Enforce compliance with our terms, agreements and policies (“Terms”): when you access or use our Services, you are bound to our terms, including our End User License Agreement. We may process your personal information for compliance purposes, such as carrying out our obligations and enforcing our Terms or other legal rights, including those arising from any contracts entered into between you and us, including for billing and collection.
(5) Detect and prevent fraud and security risks: we may process your personal information to help monitor, prevent and detect fraud and abusive use of our Service, monitor and verify your identity so that unauthorized users do not gain access to your information, enhance system security, and combat spam, malware, malicious activities, or other security risks, operation of IT security systems, and conducting IT security audits.
(6) Provide support or respond to you: we collect any information that you provide to us when you contact us. Without your personal information, we cannot respond to you or ensure your continued use and enjoyment of our services.
(7) Provide you with service-related communications: we may send you administrative or account-related information to keep you updated about your account and our services. Such communications may include information about Data Protection Policy updates, confirmations of your account actions or transactions, security updates, or other relevant transaction-related information. Service-related communications are not promotional in nature. You are not able to unsubscribe from such communications, otherwise, you may miss important developments relating to your account or our services.
(8) Provide other communications to you: communicating with you via any means (including via email, telephone, text message, social media, post or in person) news items and other information in which you may be interested, subject to ensuring that such communications are provided to you in compliance with applicable law; maintaining and updating your contact information where appropriate; and obtaining your prior, opt-in consent where required.
(9) Financial management: sales; finance; corporate audit; and vendor management.
(10) Surveys and polls: engaging with you for the purposes of obtaining your views on our products and services, including for research purposes.
(11) Investigations: detecting, investigating and preventing breaches of policy and criminal offences in accordance with applicable law.
(12) Improving our Sites, Applications and Smart Services: identifying issues with Sites, Applications, and Smart Services; planning improvements to Sites, Applications, and Smart Services; and creating new Sites, Applications, and Smart Services.
(13) Personalize your experience: saving your user account, registration and profile data or other Personal Data (so you do not have to re-enter it each time you visit or use the Device or Services); tracking your return visits to and use of the Services; tailoring your experience on the Services; using information about your viewing history or purchase history to make contextual inferences while using our Services; and/or otherwise customizing what you see when you visit and use the Services;
(14) With your consent: for any other purpose disclosed to you before you provide us with your Personal Data or which is reasonably necessary to provide the Services or other related products and/or services requested, with your permission or upon your direction.
5. HOW WE SHARE AND DISCLOSE DATA
There are times where we may share the information described in this Data Protection Policy, and this section describes how we may share such information. Generally speaking, we will only disclose your Personal Data to the extent that such disclosure is necessary: (i) to provide you with Smart Services you have requested; (ii) for compliance with applicable law; (iii) to establish, exercise or defend our legal rights; or (iv) to the extent necessary in connection with the sale or reorganization of any relevant portion of our business. Such sharing applies to all of the categories of Personal Data that we collect.
We may share or disclose your personal information in the following circumstances:
(1) Within Our Corporate Organization. We may share your Personal Data with our subsidiaries and affiliates in order to provide you with the Services and take actions based on your request, as well as for the purpose of management and analysis.
(2) Service Providers. We may employ other companies and individuals to facilitate our Services, provide services on our behalf, perform service-related business activities, or assist us in analyzing how our Services are used. These service providers provide us support services such as credit card processing, payment gateways, subscription processing, website hosting, online store platforms, customer relationship management, order fulfillment, email and postal delivery, analytics, surveys, digital rewards, and marketing services. The service providers have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
(3) To Facilitate Corporate Acquisitions, Mergers and Transactions. We may disclose Personal Data to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by us about our Services users is among the assets transferred. You agree to and do hereby consent to our assignment or transfer of rights to your Personal Data.
(4) As Required by Law and to Protect Lawful Interests. We may disclose your information if we believe that the disclosure is required by law, if we believe that the disclosure is necessary to enforce our agreements or policies, in response to valid requests by public authorities (e.g., a court or a government agency), or if we believe that the disclosure will help us investigate or prevent crimes (including fraud) or protect the rights, property, or safety of us or our customers. We may also share your information with our data protection officers, legal counsels, and other professional advisors , for the management of our business and for legal compliance purposes.
(5) With Business Partners. We may provide Personal Data to unaffiliated third-party business partners, such as personalized advertising partners where it is available on your Device. You may opt out of such sharing at any time by contacting us or by disabling the use of services that enable such sharing, such as Enhanced Viewing Service within a Device.
(6) With Your Consent. We may disclose your personal information for any purpose with your consent.
Please note that we may disclose, without restriction, aggregated or anonymized information about the users of our Services, which is information that does not identify any specific individual.
6. ENHANCED VIEWING SERVICE AND AUTOMATED CONTENT RECOGNITION