Privacy Policy

This television is equipped with Automatic Content Recognition that enables the use of your television’s anonymized viewing data for the purpose of providing you with a better television experience. This anonymized viewing data may be shared with the broadcasters who provide you with the television broadcast. By enabling Aspect or any individual features of Aspect you are acknowledging, accepting, and consenting to the provisions of the Aspect Privacy Policy:

ASPECT PRIVACY POLICY

Aspect™ is a technology provided with this television by Verance Corporation. Aspect enables content providers to allow televisions to use Internet-enabled features. Aspect works by identifying the content that is played on the device, sending information over its Internet connection and retrieving information about available services to enable enhanced features of the television, such as interactivity or personalization.

What Information is collected from your television?

When the Aspect feature of this television is enabled, it may collect the following types of information (what we call “Aspect Information” in the rest of this document):

·       IP Address – the Internet Protocol address generated in the household where the television is connected. This is usually assigned by your Internet Service Provider.

·       Program Information – information regarding the broadcaster and program content

·       Device Information – information about the television itself, such as manufacturer and model, version of firmware, and a device identifier, as well as information regarding the applications installed on the device

·       Time Information – information about when the program content was viewed, and when it was broadcast

What information is NOT collected from your television?

Only the information listed above is collected via Aspect. This means, among other things, that Aspect does NOT collect any of the following:

·       Your name, or the name of anybody in your household;

·       Your household mailing address or precise location;

·       Your contact info (email address, telephone number, etc.);

·       Any account or log-in information for any services on your television;

·       Any credit card or other payment information for any services on your television

What is done with information collected?

Information collected via the Aspect signal technology is used and shared in the following ways:

·       Aspect Information may be used to inform broadcasters and advertisers about viewing trends.

After using the IP address to match the information collected from your Aspect-enabled television with third-party marketing and demographic data, and to determine the ZIP Code of your household (but not any other geolocation information, such as your physical address), the IP address is then translated to create an anonymous household ID, so that no individual household is actually identified. The IP address is discarded within thirty (30) days. This information is then provided in aggregated form (i.e., so that no individual households are identified or singled out) to television broadcasters and advertisers to provide an understanding of viewing activity nationally and in each television market. This allows the broadcasters and advertisers to make informed decisions about how to schedule various programs and advertisements.

·       Aspect Information may be used to trigger certain features and services within the television.

The Aspect signal can also be used to trigger additional features and services on televisions, such as enhanced audio, enhanced emergency alert, interactivity, personalized content, and other valuable features. In this case, the information collected can be used to determine the ability of your television to take advantage of these features and services, and to deliver content and information via the television’s Internet connection as part of these features and services.

·       Aspect Information may be shared with third parties interested in aggregated viewer data.

Aspect Information may be shared with certain third-party marketing data providers and with television broadcasters and advertisers interested in aggregated viewing data. In all cases, the sharing of information will be governed by agreements which require such third parties to maintain the privacy and security of the Aspect Information in a manner that is at least consistent with the terms of this policy document, as well as with all applicable laws and regulations regarding consumer data privacy, and prohibit the third parties from attempting to identify any individual.

·       Aspect Information may be aggregated with other data from third parties.

Verance obtains various marketing data from third parties, including certain basic demographic data. You should be aware that this information will be matched, using the IP address, to certain Aspect Information provided by your Aspect-enabled television. However, we do not use any information from these third parties to identify any individual.

How long is Aspect Information retained?

As described above, your IP address is retained for only 30 days, after which it is discarded. Collected Program Information and Device Information may be retained longer to fulfill the purposes discussed in this policy, for other legitimate business purposes or such longer time as may be necessary to comply with applicable law.

Security

Reasonable data security measures are in place to protect data held by Verance and to minimize the potential for loss, theft, misuse, or unauthorized access to or disclosure of the Aspect Information. Verance takes other steps to protect the collected Aspect Information. For example, all collected IP addresses are “hashed” before the Aspect Information is provided to third parties and the IP addresses are discarded within 30 days. In addition, the Aspect signal does not collect personal information (i.e., information that alone or in combination can identify an individual). Third-party partners who analyze or use Aspect Information are also required to implement reasonable security measures. These third parties are also not permitted to combine or associate the Aspect Information with any personal information. The Aspect Information is encrypted when it is transmitted to any third party.

International

The Aspect service operates only in the United States of America. Implementers of Aspect are not permitted to collect data from, or transfer collected data to, territories outside the US.

Your Rights

Opt-in at television setup.

During the initial set up of your television, or if your television is reset to factory settings, you will be presented with this policy and the opportunity to choose to enable the Aspect technology to take full advantage of your smart television. The format of this presentation and opt-in opportunity may vary depending on applicable law in your area.

Opt-out anytime.

By accessing your television’s settings menu or resetting your television to its factory default settings, you can choose at any time to discontinue (i.e., opt-out) the Aspect signal detection and information collection. Please note that this may impact your television’s ability to take advantage of any additional features or ancillary services which are enabled by the Aspect signal. You can also contact Verance to instruct us to discard any Program Information or Device Information that may have been stored in association with your household ID. Please consult the manufacturer’s manual or other instructions for your television on how to opt out of the Aspect signal and/or have Verance discard stored household information.

California Rights.

California residents have the following rights under the CCPA/CPRA:

·       The right to know what personal information we collect about you, from whom it is collected, why it is collected, and, if sold, to whom it was sold;

·       The right to delete personal information about you collected by us;

·       The right to opt-out of the sale of your personal information, or, for consumers under the age of 16, the right to opt-in to the sale of their personal information;

·       The right to non-discriminatory treatment for exercising any of these rights;

·       The right to initiate a private cause of action for data breaches;

·       The right to correct inaccurate personal information collected by us; and

·       The right to limit the use and disclosure of sensitive personal information (e.g., social security number, driver’s license number, account log-in information, precise geolocation, racial or ethnic origin, the contents of mail or email, genetic data).

Other Rights.

Depending on where you live, you may have other and/or additional rights.  We will comply with all applicable privacy requirements.

Changes to this Aspect Privacy Policy.

From time to time we may modify this Aspect Privacy Policy. The most current version will always be available via your television’s settings menu.

How to contact us:

Aspect

PO Box 86851

San Diego, CA 92131

ATTN: Aspect Privacy Officer

AspectPrivacyOfficer@verance.com

(858) 202-2800