SUWANEE, GA - (July 25, 2023) - Hisense, the Official TV and Appliance Partner of the NBA, is proud to lead the way in making Mini-LED mainstream, through the launch of its U6K series, now available for purchase. With screen sizes ranging from 55 to 85-inches, consumers can find the perfect fit for their entertainment space at an unbeatable price. As the only major television brand bringing Mini-LED to their entire premium lineup, Hisense makes its award-winning performance accessible, packing a powerful punch with the new U6K Series. With new enhancements that set it apart from its predecessors, like four times more local dimming zones resulting in deeper blacks and improved contrast ratios, as well as the addition of ULED Mini-LED technology, the U6K series delivers exceptional brightness, enhanced contrast, and unparalleled clarity and uniformity.

The U6K Series is not just about performance; it's about delivering the best value. Enjoy the brilliance of Mini-LED, Quantum Dot Color, and the immersive experience of Dolby Vision and Dolby Atmos. Plus, Google TV brings together favorite movies, shows, live TV and more from across apps and subscriptions and organizes them in one place. And the best part? The U6K Series starts at an unbeatable everyday price of just $499, making it the must-have value TV of 2023.

HISENSE U6K 4K Mini-LED Google TV Features:

• ULED Mini-LED: Mini-LED brings a brighter, more realistic picture, greater contrast, and even more clarity and uniformity to the U6K.

• 4X the Local Dimming Zones: Features up to 200+ local dimming zones, and reaches up to 600 nits of peak brightness for a brighter and more accurate picture.

• Premium Features for Everyone: In addition to Mini-LED, the U6K features Quantum Dot Color, Dolby Vision / Dolby Atmos, and Dolby Vision Gaming for an enhanced viewing experience other high-end TVs offer at triple the cost.

• Google TV: Take streaming to the next level with 700,000+ movies and TV episodes, live TV, and more available across 10,000+ apps. And with Google Assistant, consumers can do more with their TV and voice. Just say “Hey Google” or press the Google Assistant button on the Hisense remote to get started.

The U6K Series Google TV is now available in sizes 55” ($499), 65” ($649), and 75” ($749) for purchase through Best Buy and Amazon.

For more information visit www.hisense-usa.com.