SUWANEE, GA (Dec. 22, 2025) — Hisense, a global leader in consumer electronics and home appliances, returns to CES 2026 with a bold vision for the future of display technology: one driven by the emotional power of color, the immersion of scale, and the freedom of versatility. Over a decade after pioneering the Laser Home Cinema category with the debut of its first laser projector in 2014, Hisense continues to lead with rapid innovation, industry-first technology, and category-defining design.

In 2019, Hisense introduced TriChroma laser technology, setting a new standard for color range and fidelity. Now, with the debut of the new XR10 and PX4-PRO, Hisense reinforces its position as the global leader in laser technology, offering products that scale from 65 to 300 inches to fit every home, every room, and every lifestyle.

“When we introduced TriChroma Laser TV on the CES stage in 2019, we were the only brand talking seriously about laser projectors and multi-primary color,” said Wood Bi, CTO of Hisense USA. “At a time when others were still refining legacy display technologies, we made a bet on the future, and that bet has paid off, with laser technology becoming a cornerstone of Hisense’s growth, pushing us to innovate faster, scale smarter, and lead globally in big-screen experiences. The XR10 is the next chapter in that story.”

Pushing the Limits with Industry-Leading Innovation

This year Hisense builds on its long legacy of Laser Home Cinema innovation with the introduction of the new XR10, a first-of-its-kind laser projector built for cinephiles who want the big-screen theater experience without sacrificing design, flexibility, or fidelity. Whether installed in a dedicated home theater or living room, the XR10 delivers premium laser performance in a remarkably compact chassis.

Powered by the most advanced LPU 3.0 Digital Laser Engine, a fully upgraded chipset, and a pure RGB triple laser light source, the XR10 reaches a record-setting 6,000 ANSI lumens of brightness with exceptional efficiency, delivering brightness even in well-lit environments. Featuring 16 all-glass lenses for better light transmittance and temperature stability, it minimizes light loss and prevents discoloration. The new IRIS system automatically adjusts the lens aperture and exposure to match changing lighting, delivering clear images with exceptional contrast up to 6000:1 and well-balanced detail from bright highlights to dark shadows. Inside, enabling this level of advanced performance in such a compact form, is an industry-leading fully-sealed, microchannel liquid cooling system that enhances heat dissipation, while the leak-resistant design ensures consistent performance over time.

The XR10 delivers exceptional color fidelity with a dramatically expanded BT.2020 color gamut, while a speckle suppression rate as low as 6 percent ensures a clear, artifact-free image, surpassing the highest expectations for technical excellence.

With an optical zoom range of 0.84x to 2.0x, clarity and color remain razor-sharp across even massive screen sizes from 65 inches up to 300 inches. Powered by the industry’s first 4-camera + dual TOF intelligent sensing solution, combined with smart AI Auto Adjustments, the XR10 achieves lossless correction of side-projected images up to ±15°. Moreover, the lens-shift design allows precise vertical and horizontal positioning without moving the projector, offering a flexible setup anywhere.

A Design-Conscious Home Theater Staple

The Hisense PX4-PRO is designed for those who want a true home theater experience, without having to dedicate an entire room for that experience. Building on the legacy of the PX3-PRO, one of Hisense’s most beloved ultra short throw projectors, the PX4-PRO brings cinematic scale and stunning design into the heart of any room.

With projection sizes up to 200 inches, 3,500 ANSI lumens of brightness, a maximum contrast of 6000:1 achieved by the new IRIS lens system, and 4K resolution, the PX4-PRO delivers immersive visuals with vibrant color and crystal-clear detail whether watching a movie, catching a game, or simply enjoying a quiet night in. Its sleek, space-saving form factor complements modern interiors, making it an elegant addition to any media setup or living space.

TriChroma laser technology and IMAX Enhanced certification ensure rich contrast and remarkable color fidelity, while ultra-low latency offers serious performance for gamers. PX4-PRO delivers the look and feel of a luxury theater at home with the flexibility to fit all lifestyles.

Leading the Future of Color

Hisense’s 2026 lineup represents a leap forward in both technical achievement and user-centric design. With proprietary TriChroma laser technology, industry-first launches such as last year’s first RGB TV, and projection solutions that span every need and screen size, Hisense continues to lead the market in multi-primary color and immersive scale. From the living room to the theater room, from content creators to families, Hisense is expanding the future of television to be more vibrant, more flexible, and more human than ever before.

See Hisense at CES 2026, January 6–9, in the LVCC, Central Hall Booth 17704. For more information on all of Hisense's 2026 innovations, visit www.hisense-usa.com/ces-2026 and follow @HisenseUSA on Facebook and YouTube and @Hisense_USA on Instagram and X. 

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About Hisense USA

Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 160 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 1 globally in the 100-inch and over TV segment (2023-Q3 2025). As the official sponsor of the FIFA World Cup 2026™, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.

Media Contacts

Hisense USA PR | press.usa@hisense.com

Max Borges Agency for Hisense | hisenseCE@maxborgesagency.com