LAS VEGAS (Jan. 5, 2026) — Hisense, a global leader in display innovation, pioneers the evolution of color at CES 2026 with the introduction of its most sophisticated RGB MiniLED televisions to date. As the first TV manufacturer to bring true RGB Local Dimming technology to the market in 2025, Hisense returns this year with a rapid evolution of that breakthrough. This evolution is led by the flagship 116UXS and expands RGB into a more accessible RGB MiniLED lineup for the first time via the new UR9 and UR8 Series, providing unprecedented color precision across a wide range of screen sizes.

In 2025, Hisense reshaped the color conversation entirely by introducing the first consumer RGB MiniLED TV. Now, Hisense advances that work on two fronts. At the flagship level, the company is introducing a new multi-primary color system, RGB MiniLED evo in the 116UXS, expanding the color spectrum and deepening wavelength-level precision beyond what RGB alone can achieve. At the same time, Hisense is evolving and scaling its RGB technology, rolling it out across the new RGB MiniLED lineup with even more screen sizes, from 55 to 100 inches, bringing high-performance RGB to a wider audience.

“Accelerated innovation is a hallmark of Hisense,” says Ondre Clarke, Head of TV Product Marketing at Hisense USA. “We’re bringing advanced technologies to market faster, scaling them sooner and making them accessible to more homes. This year’s expansion of RGB technology is another example of how we continue to lead the industry forward. It’s the kind of progress that reinforces why Hisense is one of the most dynamic pioneers in the TV market today.”

116UXS and the Four-Color RGB Revolution

The 116UXS represents the fullest expression of Hisense’s color philosophy. Color has always been central to the way Hisense approaches display innovation, not just as a specification, but as the foundation of how viewers connect emotionally with what’s on screen. This year, that philosophy comes to life through Hisense’s new RGB MiniLED evo backlight system, a four-primary architecture that adds cyan to the current RGB structure.

Cyan sits in the part of the spectrum where human vision is most sensitive to subtle changes, and its addition allows the 116UXS to render gradients, tones and transitions with a level of nuance that feels more natural and lifelike. Scenes gain depth without oversaturation, shadows reveal smoother detail and bright content maintains clarity, creating a picture that feels richer and more dimensional in everyday viewing, not just in dramatic HDR moments.

Powered by the Hi-View AI Engine RGB, the 116UXS intelligently manages tens of thousands of color dimming zones to preserve this tonal accuracy across fast motion, bright highlights and dark scenes and delivers up to 110% of BT.2020 color coverage. A nearly bezel-free design and slim 1.57-inch profile keep attention on the picture, while a Devialet Opéra de Paris 6.2.2 audio system provides cinematic sound that complements the display’s enhanced color performance.

The result is a flagship TV that advances Hisense’s color story in a meaningful way, pairing next-generation RGB MiniLED evo technology with a design and processing engine built to make every scene feel more expressive, more precise and more immersive.

RGB For Every Home: New RGB MiniLED Series

The new UR9 and UR8 RGB MiniLED Series carry forward Hisense’s RGB breakthrough by making the technology available to more homes, more screen sizes and more price points. As the second generation of the RGB architecture first introduced in 2025, this expanded lineup brings the benefits of richer primaries, cleaner tonal separation and more consistent color accuracy to more consumers, now spanning screens from 55 inches up to 100 inches.

Where last year’s debut RGB model proved what was possible, this new lineup shows what’s scalable. UR9 and UR8 deliver a dramatically expanded color range with richer saturation and more accurate tonal reproduction than standard premium TVs on the market. They’re engineered for real homes, preserving color integrity in bright rooms and maintaining stable, natural color during fast-paced sports, films and gaming.

The refined industrial design of the UR9 and UR8 and Devialet-tuned audio systems complete a viewing experience that feels premium yet approachable, a reflection of Hisense’s belief that advanced display technology should be within reach for more consumers, not locked behind flagship tiers. By expanding RGB across these new models, Hisense is moving faster than the rest of the market, scaling a technology competitors are still working to introduce and reaffirming the brand’s commitment to making high-performance color widely accessible.

Experience Hisense’s all-new RGB TV lineup firsthand at CES 2026, January 6–9, in the Las Vegas Convention Center (LVCC), Central Hall Booth 17704. For more information on all of Hisense’s 2026 innovations, visit www.hisense-usa.com/ces-2026.

View Hisense’s CES 2026 press kit, including hi-res imagery here.

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About Hisense

Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 160 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 1 globally in the 100-inch and over TV segment (2023-Q32025). As the official sponsor of the FIFA World Cup 2026™, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.

Media Contacts

Hisense USA PR | press.usa@hisense.com

Max Borges Agency for Hisense | hisenseCE@maxborgesagency.com