On Nov. 21st, 2021, Hisense becomes an Official Sponsor of the FIFA world Cup Qatar 2022TM . This partnership creates an exclusive connection between FIFA’s worldwide audience and our world-renowned technology company in unique and enthralling ways.
The collaboration, in its 4th year, includes various program outlets from on-site engagement opportunities to world-wide advertising campaigns to exclusive, on-demand content from past FIFA World Cup events through our proprietary Vidaa smart tv platform, creating incredible exposure for both organizations.
After a strong first season on the pitch with internationally renowned football club Paris Saint-Germain, leading consumer electronics and home appliances company, Hisense is excited to begin year two of their global partnership. With a strong line up of new signings including Leo Messi, Gianluigi Donnarumma, Sergio Ramos, Georginio Wijnaldum and Achraf Hakimi, and following Neymar Jr’s new commitment to the club, Hisense is looking forward to strengthening its partnership with the Parisian club.
Heading into year two of the partnership, Hisense will provide a wide range of innovative products to the club, as well as setting up a product corner at the Parc des Princes for fans to interact with products. The brand will continue to use the partnership to promote its innovative technology, whilst providing fans with the best at home viewing experiences.
“It's been fantastic to see how well the Hisense and Paris Saint-Germain partnership has performed in its first year. Hisense's innovative Details make the difference campaign saw them use our players in an innovative way to showcase their products and brand features. We're looking forward to seeing the partnership go from strength to strength this year and seeing Hisense's new campaigns.”
- Marc Armstrong, Chief Partnerships Officer at PSG
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