Sr. Manager Brand Marketing, Consumer Electronics

Brand Marketing
Suwanee, GA

Job Code: 15002
Position Type: Full Time

Hisense USA is looking for a brand marketing superstar to help build the next great technology brand in the USA.  He/she will have consumer insight-driven brand messaging experience, a strong passion to strive for greatness with all the work, and proven capabilities with all phases of a marketing plan.  Position is US based with responsibility for HUSA consumer electronics products, and will require significant consensus building skills, working with both HUSA functional groups and Headquarter marketing stakeholder groups.  This position is an individual contributor role, though outside agency/vendor resources will be available.  This role will provide C-suite visibility, and thus will demand senior-level interpersonal skills and capabilities, both with building presentations and with presenting the materials.

Principle Duties:

• Play lead role in the consumer marketing for Hisense Consumer Electronics portfolio, including all NPI and campaign launches. 

• Own the overall consumer messaging strategy, along with the tactical executions that deliver against identified KPIs and desired brand/business outcomes. 

• Ensure campaigns are aligned to consumer insights, while taking into consideration category and competitive dynamics. 

• Work cross functionally with subject matter experts to ensure cohesiveness and consistency across all consumer touchpoints.

• Manage outside agency resources, with a heavy emphasis on establishing appropriate KPIs for every project/assignment/campaign

• Act as lead Project Manager to ensure timeliness of all deliverables from both inside and outside team members

• Working with Sr. Brand Director and overall brand/campaign strategy, help manage/deploy Hisense content plan

• Prepare dashboard reports and reporting cadence by collecting, analyzing and summarizing data/implications, then making improvement recommendations

• Work cross functionally to ensure cohesiveness/consistency across all consumer touchpoints 
  

Detailed Description of Key Responsibilities:

Strategic Marketing Planning

• Develop short and mid-term Strategic Marketing Plans for Hisense CE brand portfolio

• Study market trends to identify emerging opportunities on short- and long-term basis

• Develop long-term brand positioning, bringing it to life in the short term with point-in-time campaigns and NPI launches

• Incorporate segmentation and consumer research into the marketing planning process as necessary

Marketing Communications Development – Advertising, Sponsorship, PR, Media, Store, Digital, CRM,  Influencer

• Develop Marketing Communications strategies for portfolio and for individual product offerings

• Ensure that marketing communications resonate with US culture & consumer by being the consumer “expert” within the company

• Produce advertising/marcomm for all consumer touchpoints and communication channels  (including advertising, digital, in-store, consumer promotion, CRM, etc.) 

• Work with media partners/agencies to effectively plan and purchase advertising media

• Strive to find new and breakthrough ways to connect with consumers to deliver desired impact

• Find new communication channels or ways to leverage new innovations, potentially across all consumer touchpoints

• Manage Marketing budgets judiciously, ensuring that ROI is used as the performance method

Marketing Execution

• Write Best-in-Class Marketing Briefs to support all work

• Bring core marketing principles/process to over-arching communications development

• Develop co-marketing plans/opportunities with channel partners

• Explore effective channel activations across partner’s owned/earned channels

• Create effective and cost efficient point of sales material, adhering to channel requirements

• Communicate effectively with key internal stakeholders and external agencies on a regular basis ensuring communication is clear, thought-through and detailed

• Ensure compliance to goal setting process with performance management process embedded within team

Organizational Alignment

• Develop strong relationships across HQ and Local stakeholders (C-suite, Sales, Product Planning, Research, Field, PR etc.) and functions to ensure organizational synergy, with optimization of resources

• Present compelling case for recommended activities to key decision makers and stakeholders, demonstrating potential brand/business impact.

• Make appropriate War Room presentations as required, with clear Powerpoint support decks to facilitate discussion/alignment

• Present annual plan to business lead to secure approvals for funding and overall approach.

Job Requirements:

• Bachelor Degree in Marketing/Advertising (MBA/MA a plus)

• 5-10 years Brand Marketing experience is required, either Brand or Agency or combination

• Deep knowledge of the changing media landscape and digital marketing, particularly Social

• Proficient in project management and design production

• Adept at both qualitative and quantitative analysis.

Soft Skills:

• Strategic Thinker/Visionary

• Entrepreneurial

• Resilient

• Strong presentation capabilities, including proficiency with PowerPoint and Excel

• Proven leadership ability, both with direct and indirect teams (ie:  Agencies)

To apply, please send your resume to Nancy.jiang@hisense.com.

Hisense USA is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, or genetic information. We comply with all applicable laws regarding equal employment opportunity and affirmatively seek to recruit, develop, and promote qualified individuals from diverse backgrounds. Our company is committed to providing a work environment that is free from discrimination, harassment, and retaliation. We encourage applicants of all ages, races, ethnicities, religions, genders, sexual orientations, and abilities to apply for employment with our company.